Citauno
The simplest appointment software for salons, barbers, clinics and studios. Clients book online around the clock; owners run calendar, team, locations and payments from one place.
- Product
- Client
- CreativeLoop, own product
- Platform
- Web
- Live
- citauno.com↗
- Role
- strategy, design, engineering, operations
- Year
- 2025 →
- Stack
- Rails 8 · Hotwire · Tailwind, PostgreSQL 16 · Redis · Sidekiq, WhatsApp Business Cloud, tpago · Bancard · Stripe · dLocal, AWS ECS Fargate · RDS · Terraform, GitHub Actions · Sentry
- 24/7
- bookings without a phone call
- 5
- countries served
- 3
- languages
The problem
Small service businesses in Latin America were booking through WhatsApp chats and paper agendas. No-shows ate 20–30% of their day, and every reminder was typed by hand. Existing tools were built for other markets: no local payments, no WhatsApp, no Spanish or Portuguese that felt native.
What we built
- 01An availability engine that understands opening hours, buffers, blocked time, minimum notice and multiple professionals per location.
- 02A guest-friendly public booking page and link-in-bio profile, ready for Google.
- 03WhatsApp Business Cloud integration with reply buttons, so clients confirm or cancel in one tap.
- 04Deposits paid ahead of time through tpago and Bancard, straight into the business's own account.
- 05Client history with no-show tracking, discount and referral codes, packages and events.
- 06Electronic invoicing (SIFEN) for Paraguay and multi-country pricing.
Tell us what you're building.
An app, a platform, an internal tool, an idea you want to validate. Share what you're working on and we'll come back from support@creativeloop.tech with thoughts within two business days.